Friday, January 31, 2014

Differences Between A Web 2.0 Blog and A Static Blog

As everyone in SEO industry is saying that the more updated website will get more value, or in other word website which have fresh contents could rank better. So now a days everyone is working on blogs. People are starting blog section on their website to feed new content to search engines.

But people are also think why a CMS or other software for blogging why not just add a new page with new content. So here is a comparative analysis of Web 2.0 blog and Static pages.
CMS (BlogEngine)
Static Pages
Google Prefer Frequently Updated Sites - In CMS if we put new post, its link automatically get updated on various pages category, archive, other blog posts, which keep them every page fresh of our weblog and Google loves it.
In static it is really hard to update on each and every page if we post a new content. It increase the chance of human error.
Auto-ping - CMS send an alert to all search engines every time the blog get updated automatically. Search Engine crawlers receive the alert and start crawling new post and related links. It increases visits of search engine crawler which eventually helps in ranking.
The auto-ping option is not here, so we will have to wait to crawl the page. There is no mechanism which can alert search engine automatically
Dynamic - BlogEngine is completely dynamic platform, once you post a content it gets updated throughout the website.
Static - we have to update our new blog post link on multiple pages manually.
Auto Categorization - In CMS (BlogEngine/WordPress) we don't need to categorize every post. Once we create a category, the database itself updates it.
Manual Categorization - We will have to create different folder for different category of posts
Auto Tagging - CMS auto tag all posts which are written on a same thing (ex- USA SIM Card) which help users to read similar things which interest him
Manual Tagging - We will have to create tags and hyperlink it to many pages, if we have written a post in Dec'12, then we will have to edit that post as well to just add a tag
SEO Friendly URLs - CMS built URLs automatically, once we define the term of URL.
We have to rename file with a SEO friendly URL and then update it on website.
SEO Friendly URLs - CMS built URLs automatically, once we define the term of URL.
We have to rename file with a SEO friendly URL and then update it on website.
Interlinking - In CMS it is easy to interlink different pages of website which helps to direct crawler to crawl linked pages too. Sometimes it automatically interlink other pages (depends on plugins)
We have to edit many posts to just interlink them to different pages.
Related Post - CMS can automatically compile related posts and show it to users & Search Engine which helps in reducing bounce rate and increasing crawling rate
We will have to put related posts manually.
Responsive - CMS blogs have responsive designs which are compatible with every kind of devices, and Google is giving more preference to cross platform accessible pages
Our website has no responsive design.
Web 2.0 blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.
No RSS Feed
Auto Sitemap - Web 2.0 website / Blog automatically updates their Sitemap which helps crawler / user to get all links in one place
We will have to create new sitemap and upload it on server whenever we post a new content on our blog to make it search engine crawler friendly.
The CMS won’t affect website speed as it is a another website on the same URL with some suffix or prefix.
Too many static pages can decrease the website speed and create bad impression among users and search engines.


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