As everyone in SEO industry is saying that the more updated website will get more value, or in other word website which have fresh contents could rank better. So now a days everyone is working on blogs. People are starting blog section on their website to feed new content to search engines.
But people are also think why a CMS or other software for blogging why not just add a new page with new content. So here is a comparative analysis of Web 2.0 blog and Static pages.
CMS (BlogEngine)
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Static Pages
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Google Prefer Frequently
Updated Sites - In CMS if we put new post, its link automatically get updated
on various pages category, archive, other blog posts, which keep them every
page fresh of our weblog and Google loves it.
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In static it is really
hard to update on each and every page if we post a new content. It increase
the chance of human error.
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Auto-ping - CMS send an
alert to all search engines every time the blog get updated automatically.
Search Engine crawlers receive the alert and start crawling new post and
related links. It increases visits of search engine crawler which eventually
helps in ranking.
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The auto-ping option is
not here, so we will have to wait to crawl the page. There is no mechanism
which can alert search engine automatically
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Dynamic - BlogEngine is
completely dynamic platform, once you post a content it gets updated
throughout the website.
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Static - we have to
update our new blog post link on multiple pages manually.
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Auto Categorization - In
CMS (BlogEngine/WordPress) we don't need to categorize every post. Once we
create a category, the database itself updates it.
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Manual Categorization -
We will have to create different folder for different category of posts
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Auto Tagging - CMS auto
tag all posts which are written on a same thing (ex- USA SIM Card) which help
users to read similar things which interest him
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Manual Tagging - We will
have to create tags and hyperlink it to many pages, if we have written a post
in Dec'12, then we will have to edit that post as well to just add a tag
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SEO Friendly URLs - CMS
built URLs automatically, once we define the term of URL.
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We have to rename file
with a SEO friendly URL and then update it on website.
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SEO Friendly URLs - CMS
built URLs automatically, once we define the term of URL.
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We have to rename file
with a SEO friendly URL and then update it on website.
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Interlinking - In CMS it
is easy to interlink different pages of website which helps to direct crawler
to crawl linked pages too. Sometimes it automatically interlink other pages
(depends on plugins)
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We have to edit many
posts to just interlink them to different pages.
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Related Post - CMS can
automatically compile related posts and show it to users & Search Engine
which helps in reducing bounce rate and increasing crawling rate
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We will have to put
related posts manually.
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Responsive - CMS blogs
have responsive designs which are compatible with every kind of devices, and
Google is giving more preference to cross platform accessible pages
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Our website has no
responsive design.
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Web 2.0 blogs are catalogued in an RSS feed, with each blog
entry summarized as a feed item. This makes it easy for visitors to scan blog
posts for items of interest.
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No RSS Feed
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Auto Sitemap - Web 2.0 website / Blog automatically updates
their Sitemap which helps crawler / user to get all links in one place
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We will have to create new sitemap and upload it on server
whenever we post a new content on our blog to make it search engine crawler
friendly.
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The CMS won’t affect website speed as it is a another website on
the same URL with some suffix or prefix.
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Too many static pages can decrease the website speed and create
bad impression among users and search engines.
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